Dutch Wheels

We are based in the Netherlands and a global leader in giant wheels as stand alone attraction.

Dutch Wheels, based in Vlodrop the Netherlands is a global leader in stand-alone giant wheels. Dutch Wheels giant wheels are operational in well-known tourist locations in the Americas, Europe, Africa, Middle East and Asia Pacific. Dutch Wheels is part of the Vekoma Rides group of companies and through Vekoma, it has a history with giant wheels that goes back to the early sixties.

Dutch Wheels was established in 2008 as a separate entity within the Vekoma group to allow focus on non-attraction park opportunities. Over the last five years a lot of work was done to position Dutch Wheels as the leading player in its segment and develop a portfolio of products and services suitable for its market of real estate developers, government authorities, investors and local entrepreneurs. Recent installations in Hong Kong and Chicago (Navy Pier) and a healthy pipeline of opportunities in key cities all over the world, make us feel confident about the future.

Giant wheels continue to be a popular attraction, offering joy and excitement to its passengers while at the same time being a very good business opportunity for its owners.

Ferris wheels were originally associated with carnival, travelling fairground or attraction parks. With the famous London Eye, a change has been initiated for the giant wheel business and a giant wheel is now more and more considered a stand-alone attraction.


Dutch Wheels has recognized this trend and developed a portfolio of products to suit a wide range of specific business opportunities. Our mission is to create awareness with local entrepreneurs, real estate project developers, urban designers and local (tourism) authorities, of the enormous potential a giant wheel has to offer. The potential to attract tourists, the potential to generate an impressive return on investment, or the potential to offer people of all ages and backgrounds an experience they are unlikely to forget.

“Turning the wheel into a destination” is key to make it a success.
Additional amenities will make visitors “hang around”, spend more money and attract more people. A wheel should be integrated in its environment so local authorities support the project, instead of opposing it reasoning that they do not want to turn their city into an attraction park!

In order to achieve this potential, it is important to understand why “turning the wheel into a destination” is critical. A wheel should not be seen as just an attraction in which people can turn rounds and enjoy the view. Offering additional amenities that will make people “hang around,” spend more money and attract even more people. Ensuring the wheel project integrates in its environment will also help local authorities to support a project. The integration of a wheel in a mixed use or leisure development, creates a synergy that will benefit both the wheel operator and the real estate development.

A good example is the National Harbor, mixed use development in Washington DC. The project itself opened in 2008 and the giant wheel in 2014. We understand that the wheel significantly and positively impacted the visitor numbers of the development and as such is doing extremely well as an investment itself.

Another interesting example is the Sky Wheel in Myrtle Beach, SC, situated on the boardwalk, overlooking the ocean. This wheel is part of a small development including a restaurant, a surf shop and a merchandising area making this an interesting and fun destination.

In case you are interested to discuss what a giant wheel can do for your project, city, or capital, do not hesitate to contact Dutch Wheels.

 

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